Linkin Park. Lost In The Echo.
From their official website, Linkin Park announced they will be unveiling the video for their new single Lost In The Echo today. The song is the second single from their latest chart-topping album, Living Things.
The video was co-directed by Tool’s Jason Zada, - renowned commercial and video director – as well as interactive director Jason Nickel, creators of the award winning Take This Lollipop viral video, the interactive music video features the viewer’s digital world through use of pictures from their own Facebook profile. The video application asks permission for temporary access to the user’s Facebook photos and incorporates them in the video. These photos are integrated into the storytelling through stunning visuals, set against Lost In The Echo – one of the band’s most powerful tracks from their new album.
The one-of-a-kind, interactive video debut exclusively here. It is such a great concept. You have to give it a try!