Matchbox Twenty. 360 degree video.
Want to know what happens when the members of the Grammy nominated multi-platinum rock band Matchbox Twenty take positions at North, South, East and West, turn to face each other and let the music fly? Well, now you can watch and find out with their 360 degree video produced by ‘The Integration Company’ for their new hit single “She’s So Mean” recorded using GoPano technology in advance of their highly anticipated new studio album North which will be released on Emblem/Atlantic Records on the 3rd of September.
Now, to fully experience the video, you use your mouse and/or arrow keys to look around in the 360 degree music video and discover something new each time you watch the video. The GoPano technology allows music fans to interact with the same video from a perspective of their choice just as if they have the ability to control the direction of the camera by dragging the video left, right, up or down.
The GoPano technology introduced 360 degree video to the masses and Matchbox Twenty used the GoPano technology to record ‘behind the scene’ videos in 360° giving their fans an immersive experience which is like actually being there, and the result is mind-blowing.
ps How amazing is GoPano’s 360 degree video technology? It was originally designed for the military and the aviation industry however, the company has expanded that footprint making 360 degree video available in the consumer space with products like the GoPano plus and the GoPano micro and now allows users to create their own videos. So go on,go watch Matchbox Twenty’s creation and get working on your own!