Mk and Vodacom present Jy Druk Play.
Say hello to a thrilling new virtual interactive music video war show this May. Jy Druk Play, is a Vodacom Unlimited Experience demonstrating Power To You with South Africa’s top alternative music channel MK, debuts today at 5.
A first-of-its-kind experience, viewers will use a synchronised Jy Druk Play Facebook application and mobile site to decide which music video plays next while interacting with other viewers on air as well as online. At any time, four music videos from around the world will go head-to-head in an all-out war for television domination, vying for the votes of MK viewers to see which one is going to dominate live on their television screens.
The show advances the concept of social TV by selecting and displaying the names and profile pictures of viewers who supported the winning video and by hosting a live audience chat channel which combines Facebook, Twitter and SMS interaction on air as well as on Facebook.
Content Executive for MK, Stephan Potgieter, is eager to kick off the show and expose MK viewers to a new kind of viewing: “MK’s audience is intensely in touch with technology and lives in the social space. By introducing Jy Druk Play, the MK audience has the opportunity to interact with the channel in real time and decide what they want to watch. It is but just one way of MK bettering the product on offer to our viewers”.
Vodacom Unlimited is partnering with MK on Jy Druk Play and fans will be able to vote for the video that they want to rule on MK via social networks and SMS. To vote on Facebook fans can log onto the MK Facebook page, and optimised for smartphones here. It is also available to users of all networks via SMS on 34086.
Be sure to tune in and get interactive every Thursday at 5 on MK. Things are going to get interesting.
