Die Antwoord sign to Interscope records.

So it’s official, Die Antwoord has just been signed to Interscope records. The record label boasts other famous artists like Lady Gaga,Snow Patrol, Dr Dre, 50 cent, Black Eyed Peas and Limp Bizkit.

Never fear, signing to a major record label won’t change Die Antwoord. Promise. Not conforming is what they do best.

Die Antwoord, consists of “Ninja”, “Yo-landi Vi$$ser” and DJ Hi-Tek. Their video for“Enter the Ninja” became a hit on the internet and propelled them to worldwide fame.

The record deal will serve as a platform for international exposure (even more so than before). They also have Neill Blomkamp (the director of District 9) set to direct their next video.

It’s likely that they’ll be “performing at the Coachella festival, and a film is in the works” One described as something “like an hour-long introduction to a music video, like Thriller, only you can eat popcorn while you watch it at the cinema” says Ninja to Boing Boing

He tells them of their meeting with Interscope ” Jimmy Iovine was telling me all about how badly their business has been harmed by the internet,” Ninja says, sipping black coffee. ” I can understand that but I said, ‘Jimmy, I want to give you a piece of samurai advice: Become the enemy.”

Now that’s Zefness to the max.

My post first appeared on Moral Fibre.

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